Setting Up Your eBay Store

You may have heard of eBay Stores but may not have paid attention to this fantastic feature on eBay. While you do not need to set one up in order to sell your products on eBay, it can certainly give your sales a much needed boost. This article examines eBay Stores and the potential advantages of setting one up.

 Useful eBay Links

One of the first things which you need to consider when establishing an eBay Store is to decide which store subscription is most suitable to your needs. You will have to choose from 3 store options, namely Basic, Featured and Anchor, costing $15.95 per month, $49.95 per month, and $499.95 per month respectively.

If you are just starting out on eBay, you would naturally go for the Basic eBay Store. The Anchor store is intended for people who have high sale volumes on eBay, and can easily write off the almost $500 a month expense. In this article, we will focus on the Basic and Featured eBay Stores If, on the other hand, you already have a Basic eBay Store, you may want to upgrade to a Featured Store. In the following sections, we shall investigate the various advantages of setting up an eBay Store.

Free Keywords every month

One of the most interesting benefits of having an eBay Store is that you are given $30 worth of free eBay Keywords every month.

For the uninitiated, eBay Keywords will allow you to place an advertisement of your store at the top of the page for the keywords of your choice. This is a proven method to increase the amount of traffic your listings receive on eBay, which will ultimately increase your earnings tremendously.

Double the Pages

If you find the number of pages you are given on your Basic eBay Store to be too restrictive, you should immediately consider upgrading to a Featured Store.

This is because you will be given double the amount of pages to feature your products. This will increase your eBay presence by 200%. You will also be able to decrease the size of the eBay header and customize it to be consistent with the look and feel of your website.

Advanced Reporting

The other advantage of setting up a Featured eBay Store is the full featured monthly traffic reporting facility which is accessible at anytime. Among the different reports available, Path Analysis enables you to study the traffic pattern of your visitors in your store.

This information alone is powerful enough for you to optimize the layout of your store to better cater the needs of your potential customers, thereby increasing traffic and sales.

Therefore, keeping the points above in mind, it is easy to see how owning an eBay Store is a worthwhile investment which will decrease your costs and boost your sales over the long run.